Fox’s latest X-Men movie, Dark Phoenix, grossed a box office that did not satisfy its producers. With a budget of $ 200 million, the film grossed only $ 253 million worldwide, causing Fox to offend the X-Men brand in an unpleasant way. However, there is still hope for the future of the X-Men brand.
Disney announced the third-quarter reports on Tuesday and said Fox’s film side was an operating loss of $ 170 million; which is disappointing at the box office in this regard Dark Phoenix has a large share. The film cost $ 200 million, excluding spending for marketing, while the film’s worldwide box office proceeds remain at just $ 253 million. Dark Phoenix is also Fox’s last X-Men film. (A little reminder: advertising costs for a film are usually the same as the film’s shooting budget. So, Dark Pheonix cost $ 400 million with marketing expenses.)
This is not a bright end for Fox’s X-Men, but it can come back at Disney’s hands. Marvel Studios unveiled the fourth phase of their films and series last month. The films of characters such as X-Men, Deadpool and Fantastic Four, which were formerly owned by Fox, were not included in the promotion of this phase, but it is very likely that these characters and films will also join the cinematic universe.
Marvel Studios President Kevin Feige, X-Men said in a statement, “Whatever we do, no matter what will be different than before,” he said. If we consider that Spider-Man had similar problems with X-Men before moving to the Marvel Cinematic Universe (MCU), but that these problems were cleared after switching to MCU, a similar recovery process could apply to X-Men.
Even though Sony, who had previously retained the rights of Spider-Man, wanted to create a Spider-Man movie universe with Amazing Spider-Man, Amazing Spider-Man 2 has put Sony’s plans into the water. Spider-Man’s first film in the universe, Spider-Man: Homecoming, was able to make $ 880 million, while the sequel, Spider-Man: Far From Home, made a box office turnover of $ 1 billion.
There are also Deadpool, which is popular with fans, with two films over the age of eighteen. While Disney was in the hands of Deadpool’s fate to wonder what will happen, Disney CEO Bob Iger, “R-rated” that they are open to adult content, he said. So for now, Deadpool and X-Men are in good hands.