Samsung, the world’s largest smartphone manufacturer, is preparing to take a step that users will not like. The South Korean company took action to show ads on their smartphones.
According to a trademark application filed with the European Union Intellectual Property Office (EUIPO) on October 1, 2019, Samsung applied for a new trademark, ‘Samsung Mobile Ads’, which applies to advertising services on smartphones and tablets.
The South Korean company already has a service called Samsung Ads for smart televisions. Although there is an option to disable ads on the service in question, it is quite difficult to find on the television menu. Samsung has hidden this option under the ‘terms and conditions’ menu of smart TVs to ensure that users cannot easily disable ads. If a similar strategy is applied for mobile ads, they may get a little annoying.
Samsung’s trademark application:
Samsung has changed its strategy in the smartphone market due to the aggressive policies of Chinese manufacturers. Samsung plans to launch the Galaxy M30s in India last month in many European countries, including the UK, France, Spain, and Germany.
Of course, this is only a trademark application, and there is no official explanation that Samsung will start showing ads on their smartphones. We will continue to inform you if new details become available.