Fortnite, with more than 200 million users and many features, is a social platform rather than a game.
One of the most popular games in the game world today, Fortnite has more than 200 million players and more than 8 million players are active at the same time. Players mostly spend 6 to 10 hours a week on the platform, half of the young people playing the game, they say to play to keep up with friends.
Fortnite, more than a game, is a kind of social platform. The gender ratio in the game is 25% female and 75% male. The game is also a complete cash machine. The game was 3 billion last year, while the money spent per player was $ 100. On Google, Facebook, Twitter and Snapchat, users spend $ 27, $ 19, $ 8, and $ 3, respectively.
It’s more fun to socialize while doing something
In fact, this is something that has been valid since almost people existed. People who are socially living have been dealing with something during history and at the same time they have not been socialized. In addition, the only thing done on Facebook, Instagram and Twitter is to push the page down with finger, so for younger generations, Fortnite can become more interesting.
There is also another complement: Twitch. On average, 15 million active users visited the site on one hand while watching the games played on the other hand ‘chat’te can chat with other users.
It can be very sad to see that social platforms are reversed in an instant and that they are ‘anti-social’. Trolls can bring a platform to total destruction, while at the same time reviving traditional social channels. In addition, insults and hate speech are a sad part of everyday life. Platforms like Facebook and Twitter have been struggling for years to get rid of those who have such statements.
However, Fortnite also follows different paths. Owen Williams, a blogger, explains: bu The better it feels to be in contact with someone, the more bad it feels to deal with internet trolls. I can silence everyone I want and focus on talking to my friends. İst
Eric Klopfer, an MIT professor and director of the Scheller Teacher Education Program, writes in CommonHealth that Fortnite may have a very important role to play in social networking in today’s online world.
The important thing is to be privileged
The feeling of privilege can be a powerful differentiation and attention-grabbing tool. Today, many social platforms try to use this method, but Fortnite prefers to follow a different path.
Of course, Fortnite is not a social platform as a game is not designed to be the main strength. One of the things that makes Fortnite attractive is the prizes given randomly, free access, the ability to personalize the features, and the features in which social platforms were most criticized in the past.
The game, especially adopted by the Z generation (the generation born in 2000 and later), has several clues for the platforms that want to get to know and attract new generations.